Soupologie was founded by Master Soupologist, Stephen, who discovered his talent for making soups while cooking for his family. He set off to market stalls across London, armed with his camping stove and was delighted to find that people loved his soups and were soon outselling their competitors in Wholefoods & Ocado. It was time for a modern look! So Stephen and Amanda approached me to inject some of the modern thinking and creativity that the brand stands for into their dusty looking packs. The transformed packs highlight their fabulous list of nutritional claims, have improved taste appeal and far greater pop at shelf.
It’s an absolute pleasure working with Hannah. She has managed to modernise and refresh our branding whilst still retaining the essence of Soupologie. We have received so many compliments from consumers, buyers and the press. Moreover, she has taken our many amends with very good humour; delivered everything we have asked of her (and more) in an efficient and timely manner. Amanda Argent, Co-Founder Soupologie