Having worked together for some time on line extensions and packaging updates, Rude Health approached me to bring their new range of RTD Iced Coffees to life.  This is a new and exciting project for Rude Health entering a new category. We worked together to explore and understand the existing RTD coffee category and the variety of purchasing options for the consumer both front and back of store. We wanted to create a range which both compliments and shakes up the existing Rude Health ranges. The result is a bold design with excellent stand out at shelf.

Working with Hannah on our Iced Coffee range was engaging and fun. She really immersed herself in the project and was wonderfully flexible as well as constructively challenging. Stepping into a new category is always nerve-wracking but we feel confident as the packs look great and really pop on shelf! Sam Maguire, Country Manager UK, Rude Health