JOE & SEPH’s

Joe & Seph’s approached me to create the look and feel for a Limited Edition Cake collection to add to their extensive range of over 40 innovative flavours, from sweet to savoury and everything in between. The challenge lay with needing to work with the existing pack cutter whilst creating a new and distinctive look for this new range. The design cleverly uses the unique cutter shape to bring to life the cake inspired flavours.