Founders of Exalt, Charlie and Dan felt like we were fighting a constant battle – endlessly trying and failing to strike the right balance between work, working out and healthy eating. So to give you the short version, after consulting with nutritionists and taste experts, EXALT was born in the winter of 2019. Selling well both online and in stores, Charlie then came to me in 2022 to help optimise their packaging and online listing imagery. Despite growing sales, it was clear however there was some confusion amongst consumers. We worked together to help develop and optimise their packaging to provide clarity at shelf. A simplified pack hierarchy and use of language helps to draw focus to the product benefits and make their products easier to shop and quicker to understand.